Tag Archives: consumer church model

The Consumer-Driven Church Model, Part Three

Note: this is part three of a three part series. Part One is here; Part Two is here.

Three Things to Keep in Mind

First: not all growth is good growth.  When effectiveness is measured only by numerical growth, we make the fatal mistake of assuming that just because something grows rapidly, it is doing so under the blessing of God.  All gardeners and physicians know this:  rapid growth doesn’t necessarily mean good, healthy or desired growth.

Second:  the process of making disciples is a long, slow, and often painful one.  A disciple is one who is actually willing to walk the path of the Teacher, in this case, Jesus.  That path leads to the cross, a place of utter aloneness and excruciating pain.

It is at the cross that the question must be asked and answered:  Will I be a person of forgiveness and reconciliation, no matter what the cost, so I can go all the way to the resurrection?

Most will say no.  It’s not fun anymore at that point.  It’s no longer bells and whistles and loud music and video screens and constant movement and distraction.

Discipleship takes place in those moments when we are called to be still, to know that God is God, and to be able to say with the great man of old, that poor, beat up Job, “Even though He slay me, yet I will praise Him.”

Third, unless we address the deep and expensive structure of The United Methodist Church, we are doomed to follow the consumerist model.  But the cost to maintain our current structure leads us to think we have no choice.  And a place of no choice opens the door to the sin-compromised state where the ends are worth the means.

If we are going to go forth and do what we are called to do, then it is time to completely re-examine what holds us together.

When I entered into this church, I was drawn to two primary areas:  the expansive, inclusive, wide grace-infused theology and the power of being a connectional church.  Our theology turns us toward God and showers us with grace. Our connection turns us toward one another in covenant relationship.  In covenant, we may pass that grace around, support one another as necessary and together live out the daily challenges of being disciples of Jesus.

A consumer-driven model is rarely grace-filled and is fundamentally competitive, not covenant or connectional, in nature. Others must fall for us to stand.

Consumerism means that those who know little of grace, little of deep sacrifice, little of the challenges of picking up our crosses daily, call the shots.

I look at the money that was spent to pull off the show we call “General Conference” this past year and weep.  Every need had to be catered to.  It appeared on occasion that the least gracious hijacked the floor and engineered the direction of the Conference.  The displeased consumers, i.e., delegates, kept threatening in one way or another to take their business elsewhere.

The administrative arm of the church, which should be there to enhance the work of the local discipling community, instead pulls giant amounts of money out of the offering plates each week and month.  It loads upon local clergy and congregations, that place where the work of discipleship takes place, impossible-to-decipher forms and strangling requirements for minutely detailed reports that are never looked at except to determine how much money to squeeze from them the next year.

The world laughs and says, “You have nothing useful to say.”

But we do.  Yes, we do.  We have the Gospel.

And yes, we must address the crisis.  But it is much deeper than numbers and noses.

Let us answer the primary question first:  “What IS a disciple of Jesus Christ?”

Then we can ask: “How can our forms of worship, gathering, instruction, connection and structure actually aid in the process of shaping those disciples?”

11 Comments

Filed under administration, competition, consumer, General Conference, grace, metrics, theology

The Consumer-Driven Church Model, Part Two

Note: this is the second of a three-part series.  Part one is here; part three is here.
 

The Church is In Crisis

I suspect everyone agrees that The United Methodist Church, as a world-wide organization, is in crisis.  Our membership grows older and the death tsunami looms. Few churches see a vital future. People in the US church, who have been the principle financial support of the worldwide church, are moving away from denominational religious structures.

The crisis leads to pressure to have numbers that look good. We’re no different in that sense from any business that must please its stockholders and keep itself solvent for the sake of the economy and for the employment of the people involved.

One of our solutions has been greater accountability as we seek to push those numbers into the plus column and reverse the trend of losing members.

In response, denominational leadership, i.e., our Bishops (like worried Boards of Directors of corporations) cry loudly for public dashboards where pastors  (their underlings) will be required each week to post attendance, offerings, the number of those joining, being baptized, and making professions of faith the Sunday before.

“Metrics” have become the rallying cry to ensure survivability.

Those metrics will define pastoral effectiveness.  The pastor with the best numbers gets the most accolades, “attaboys,” glory and promotions.  Nickels and noses are all that count.

Sounds pretty consumerist/corporate so far.

A recent article in the United Methodist Reporter exemplified this trend.  A megachurch with an organ that alone probably cost more than the entire church building where I serve, is investing $2.1 million dollars to seek to attract new, young worshippers.

They’ve completely revamped a meeting space so that it has every bell and whistle anyone could want in order to present a high-tech, visually stimulating, professionally planned and choreographed worship time.  The musicians and technicians are all highly trained, and all paid.

According to the article, the young pastor, a gifted man for whom I have much respect, will be fully funded for nearly three years.

This is the best of all business—or church—start up strategies.   Everyone knows that it is easier to start large than to start small.  Any business walking into a new area wants immediately to gain a huge footprint and lots and lots of name recognition.

Get the people in the door, make sure they have a great experience, and send them back out hoping they’ll tell others about it.

I hope this works.  I hope the metrics do look good.  I hope this becomes a vital congregation, full of life and growth.  I hope that so many people come and so much giving takes place that people will stop bemoaning the fate of The United Methodist Church.

But I do wonder if it will make—or shape—disciples of Jesus Christ.

Note: this is the second of a three-part series.  Part one is here; part three is here.

3 Comments

Filed under administration, competition, consumer, General Conference, grace, metrics, theology

The Consumer-Driven Church Model, Part One

Bizarro Comic Strip, November 14, 2012

Bizarro Comic Strip, November 14, 2012

I recently walked out of a local electronics store in some frustration.  I have an older inkjet printer that needed new ink cartridges.  Now, ink cartridges are some of the biggest consumer rip-offs ever devised, so I wasn’t in a great mood when I walked in.  My irritation grew when I realized that my aged printer does not have its exact model number indicated on any of the multitudes of printer cartridges available.

Two different sales staff tried to help; each came up with a different solutions.  Both admitted that if I bought a cartridge, put it in the printer and it didn’t work, that I could not bring it back—possibly wasting a lot of money.  Only solution: go back to the office, open the printer case, hope the exact model number of the cartridges I need were there, and then come back and buy the exact match.

Result? First, I have resolved to purchase a different printer, and never, ever again touch one made by that particular manufacturer. Enough is enough.  Second, I probably will give it two or three thoughts before I go back into that particular consumer electronics store again.  It really isn’t their fault—but I am disenchanted.

I find it easy to decide to change both printer brands AND store preferences.  Printers and stores abound, all competing mightily for my business.  I can and will freely hop from place to place, brand to brand, price to price.  All it takes is one bad experience and I’m out of there.

That’s a lot of pressure to please.  Retailers know it.  Manufacturers know it.  Designers know it.  And everyone hops frantically like so many adrenaline-fed bunnies trying to please us increasingly fickle consumers so we’ll stay loyal to their brand.

As the Bizarro cartoon above says, “they are huge now, but I’ve been a fan since Monday.”  And next Monday, someone else will be huge, someone else will be pleasing the fickle crowds.

This is why a consumer-led church builds on a problematic foundation.  The church is not called to please.  We are called to make, or I prefer, “shape” disciples of Jesus Christ.

The moment we buy into the consumer-led model of church growth, using business success as our model, we have inevitably left that mission of shaping disciples behind.

Why? Because the moment we displease someone by . . .

  • offering a worship service that is not quite perfect or as good as the one down the street
  • presenting a nursery that doesn’t have the latest in child check-in/check-out procedures
  • stepping on someone’s toes theologically
  • insisting that people work through their conflicts with each other in the name of a higher calling
  • asking people to follow Jesus to the cross and forgive their enemies and do good to them so they might really experience the resurrection

. . . we run a huge chance of  losing our “customers.”

At its essence, Christianity is anything but a consumer-pleasing religion.

Jesus did not please very many people.  The larger crowds hung around hoping for a feeding or healing miracle.  When Jesus disappointed, they quickly dispersed.  They were the first century equivalents of our consumer religious folks.   Even the closest of Jesus’s disciples were in it for themselves—they did want those most powerful right and left hand seats in the kingdom, after all.

 
Note:  This is part of a three part series.  Part two is here; part three is here.

 

 

3 Comments

Filed under administration, competition, consumer, General Conference, grace, metrics, theology